Direct & Retention

Marketing

Home – Search-Based Marketing

Direct marketing focuses on maximizing lifetime value by re-engaging existing users.

Email Marketing

Email marketing is used for:

• Buyer and seller newsletters
• Abandoned cart reminders
• Product launches and updates
• Restock and availability alerts

Email supports relationship-building and repeat engagement.

SMS Marketing

SMS is a high-visibility channel used selectively for:

• Flash sales
• Back-in-stock alerts
• Order and delivery updates

Its immediacy makes it effective for time-sensitive communication.

Push Notifications

Push notifications enable real-time engagement via browser or mobile apps.

Use cases include:

• Price changes
• New inventory alerts
• Marketplace announcements

They help drive repeat visits and immediate action.