Search-Based

Marketing

Home – Search-Based Marketing

Search-based marketing targets users with high intent—buyers actively searching for
products, suppliers, or marketplaces.

Search Engine Optimization (SEO)

SEO focuses on long-term organic growth by improving the marketplace’s visibility in
search engines.

 

How it works:

 

  • On-Page SEO ensures product pages, category pages, and metadata are optimized for
    relevant search queries.
  • Technical SEO improves site performance, mobile usability, indexing, structured data,
    and crawl efficiency.
  • Local SEO supports geographically relevant searches where applicable.
  • Marketplace SEO focuses on scalable architecture that allows thousands of listings to
    rank without duplication or cannibalization.

 

SEO delivers compounding value by generating consistent, cost-effective traffic over time.

Search Engine Marketing (SEM / PPC)

SEM involves paid search advertising to capture immediate demand.

 

How it works:

 

  • Search ads appear when users actively search for targeted keywords.
  • Shopping ads display product-level information such as images, pricing, and availability.
  • Bing Ads expand reach across Microsoft’s search ecosystem.

 

SEM is used strategically to support high-performing categories, launch new segments, and
accelerate buyer acquisition.